GHD Black Platinum Straightener (Includes travel bag & brush)

We’re so excited to introduce GHD Platinum styler into salon for purchase! GHD’s first smart styler straightener: Includes GHD platinum straightener, full size paddle brush & heat-proof bag Predicts your hair’s needs with 70% stronger hair 75% more shine 2x colour protection SHOP NOW! Purchase GHD online or in salon at: 207 Mary Street, Gympie QLD 4570 GHD Platinum hair straightener features & benefits The GHD Platinum hair straightener is GHD’s first smart styler, powered by ultra-zone predictive technology that adapts to your hair for a personalised finish. Recognised as the best hair straightener to protect hair, it continuously monitors heat 250 times a second across the high-gloss plates to maintain the optimum styling temperature of 185ºC. This intelligent heat control helps protect against damage while delivering up to 70% stronger hair, 75% more shine and 2x more colour protection. Whether you have fine, thick or coloured hair, the platinum gives you consistent results with every pass. Designed for versatile styling, the platinum features a rounded barrel for creating straight looks, soft curls or waves. Its wishbone hinge keeps plates perfectly aligned for smooth, snag-free styling and maximum control. Practical features include a 20-second heat-up time, automatic sleep mode after 30 minutes, universal voltage for travel and a protective plate guard. Backed by a 3-year warranty, the GHD Platinum is the ultimate hair straightener for coloured hair and all hair types, delivering salon-quality results with superior protection. What makes the GHD Platinum ideal for coloured hair? The GHD Platinum uses ultra-zone predictive technology to keep heat consistent at 185ºC, which helps protect hair colour from fading while reducing damage. It delivers up to 2x more colour protection, 70% stronger hair and 75% more shine, making it one of the best straighteners for coloured hair. Reduced breakage and 2x more colour protection vs a styler working at 230º Proven to increase shine vs. naturally dried hair.